DeNova was founded back in 1989 in Gdansk in Poland. Only two years ago DeNova came to the Netherlands and made our skin and our bank accounts very happy. Their cosy yet professional looking stores in Den Haag are a paradise for DeNova lovers. With hundreds of products and extensive lines of products based on one main ingredient it’s hard to choose. Think cola scented shampoo that doesn’t sting kid’s eyes, or body butter made with goat milk for the super sensitive skin. All products have this clean and simple look, and very friendly prices. 60% of their range is paraben free, which is a very good start!