29Cosmetics has it’s roots in Napa Valley, wine paradise. Where Lydia Mondavi brought her ideas to life. Why is this product so amazing? Rich in antioxidants, the matte finish smooths, moisturizes, and protects while creating an even skin tone. The grape seed, Lydia’s not-so-secret ingredient, nourishes and protects your skin from environmental pollutants and free radicals. It even visibly eases the signs of aging! And don’t forget about the SPF! As with all foundation products: apply from your nose outwards for the most natural look.